Starting a new business requires constant and ongoing commitment to promotion. Especially with the many advantages of being part of the European Union !
Opening a business and expecting customers to fall from the sky is a big mistake that will lead to catastrophic failure. You must use all your strengths to spread your brand as much as possible and reach the greatest number of customers. In summary: we must promote. If you’ve recently started a business, these simple steps to promoting your business and building awareness may be helpful to you.
Local promotion
The excitement of starting a new business could lead to making the mistake of investing in large-scale advertising.
It is not uncommon for people to think that to make their business known, they would need national advertising, but that is not the case, or in any case it does not work if it is not a e-commerce site with global reach like Amazon. The important thing is to start by making yourself known at the local level, especially if it is an activity that operates in the territory and in the social fabric. In fact, the first customers who will visit you must be those closest to you and they will increase your business thanks to classic word of mouth.
Use your business card
The business card is the most traditional form of marketing. Indeed, it contains all the most important information to find: name of the company or freelancer, telephone number, email, company website. This data is enough for a customer who wants to contact you to find you. Those who have opened a new business often underestimate the value of the business card, thinking that it is now outdated. This is absolutely not the case ! In fact, it is advisable to make a reservation to go on every occasion.
To save on printing business cards, you can turn to sites specializing in the sector, which offer typography services.
Don’t forget to carefully study the appearance of your business card, choosing colors that refer to those of your company and that are found on the site. It is used to create a brand that must become recognizable to everyone.
Create a website
Business and the possibility of potentially having an infinite clientele are on the internet and this is why you must turn to a specialized web agency from which you have proof of true professionalism and efficiency. It will create your online profile where everyone can find the information they are looking for, learn more about your business and delve deeper into its aspects.
Content is fundamental because it will determine your ranking in search engines. Never underestimate the importance of always keeping the site up to date, making it attractive and exploiting the know-how of web designers to convey your image to Internet users.
Create a network of contacts online and offline
Your business must also rely on a network of contacts linked to your work environment. Contacts are important to make yourself known everywhere and this will be easier if you take advantage of the internet again and social networks like LinkedIn, Google+, Facebook on which you will have to have constantly updated profiles, participate in discussions and respond to various questions.
Promote with coupons
Promoting a business with couponing is trendy but it is a service that costs money and does not make money, considering that the product is sold at a discounted price of up to 80%. However, this allows you to make yourself known and attract as many people as possible. The advice is to try, remembering not to treat coupon customers like they are second class.
In short
Whether it’s a top-notch online CBD business – like JustBob.fr, or a homemade candle store. It is important to communicate and make yourself known. So, remember to apply these simple principles!
