Today, training dedicated to SEO is still relatively rare. However, many businesses need help to increase their visibility and audience online. Thus, an SEO agency most often relies on the personal qualities of candidates to expand its team. However, technical skills are not negligible in the eyes of recruiters in this sector of activity.
Qualities to be a good SEO consultant
Versatility is undoubtedly the main quality to be an SEO consultant. Indeed, this professional must excel in communication, marketing, brand development and IT (web development, content creation, social media, etc.). Given the scope of their intervention, SEO experts are available to listen to anyone wishing to discover more detail on natural referencing. They concretely explain the effects of SEO on a company’s performance.
To succeed in the field of SEO, it is also necessary to be curious, rigorous, organized and dynamic. A good SEO consultant also establishes himself as a real force of proposal within the framework of his missions. In addition, he is supposed to have a spirit of analysis and synthesis as well as a certain interpersonal ease. The specialist will then be able to communicate effectively with the various players involved in optimizing the SEO of client sites.
On the other hand, a good SEO consultant must be responsive and able to manage uncertainty. SEO is indeed a field in full construction. The rules therefore continue to evolve to meet the needs of Internet users and advertisers. Moreover, it should be remembered that SEO techniques are based on search engine policies and algorithms. A major update can radically change the methods and strategies to adopt to gain visibility.
In an SEO agency, the ability to work in a team is also important as quality to be an SEO consultant. It’s not just about knowing how to communicate and explain certain technical details. This quality includes sociability, listening and a sense of responsibility. The expert will then be able to collaborate with people working within the agency. Finally, intellectual honesty is essential to be able to keep your knowledge up to date and train if necessary.
What skills are required for this job?
The desire to learn can also be considered as a real quality to be an SEO consultant. This profession actually requires various knowledge which is not taught in a particular sector. As a result, current experts most often acquired their skills through self-taught or by following several training courses. You will therefore need to have the curiosity, patience and humility necessary to successfully learn continuously in a constantly evolving field.
To become an SEO consultant, the candidate must have in-depth knowledge of how search engines work. He is also expected to understand and master SEO analysis tools. This profession also requires real expertise in semantics, data collection, content marketing and link building. On the other hand, programming skills are not required in this profession. It is nevertheless an asset for working with web developers.
On the other hand, the SEO consultant must have strong skills in data analysis and business strategy. He will in fact be required to study a large amount of information and complex scenarios to understand user habits. On this basis, the expert will be able to anticipate the reactions of Internet users and align the optimization of the website with the strategy of the company in question. He must also be familiar with the conditions of use and algorithms of social networks to be able to extend his intervention on these platforms.
In short, the SEO consultant must fully master the constraints and challenges of SEO. He therefore needs to bring together skills in IT, marketing and communication to cover all aspects of SEO optimization. In order to expand their knowledge, technical profiles are generally oriented towards training in communication and sales. Commercial profiles, on the other hand, need technical upgrading in most cases.
