The sports sector is flourishing. Indeed, the number of students who are interested in it continues to increase. Following a course in a sports business school allows you to learn how to define marketing strategies adapted to the needs of your clients. Do you want to immerse yourself in this universe? Find out in the following lines how to join a specialized school and the budget to plan.
What is a sports business school?
With all disciplines in the sports industry, television channels are embarking on a frantic race to win broadcast rights. Sporting events are synonymous with significant turnover, including ticketing, licensed products, etc. It is for this reason that it is appropriate tojoin a sports business school. Indeed, institutions specializing in this sector offer training dedicated to entertainment and competition. The objective is to train in the field:
- Marketing;
- Management;
- Communication;
- Sports business, more commonly called sports management, or the management of organizations linked to the world of sport.
Sports business schools support students towards professional success. This market is in perfect health, whether in France or internationally, because it represents around 2% of GDP. It is for this reason that companies and communities specializing in this universe are present in various segments of the sports economy. With recurring sporting events, such as the Tour de France, it is important to be well trained. Moreover, new professions linked to this sector, especially around digitalization, are appearing over time.
Joining a sports business school: how to do it?
Generally, student recruitment is based on a study of their file, written tests and an interview. Admission to sports business schools, such asESG Sports, is generally accessible to all types of profiles, from students with a post-baccalaureate level to bac + 5 (master). If you want join a sports business school, passion and determination are the key elements to put all the chances on your side.
Concerning post-baccalaureate admission, all series are accepted, general sector (which represents the most traditional route) or technological STMG. The same goes for admission to bac + 1 and bac + 2. Thus, it is possible to join the school in Bachelor Sport Business or Bachelor Sport Management. In 3rd year, three options are available to you:
- General Sport Business;
- Communication and Digital Sport;
- Management of a fitness club.
Bac + 3 and bac + 4 admission is aimed at learners with a level 6 diploma or learners who have completed a 3rd year of higher education:
- In economy ;
- In commerce;
- In marketing;
- In management.
It is therefore aimed at students with a degree in business management, sales and marketing, professional e-commerce and marketing, etc. The prerequisites for entry into the 2nd year depend on the specialization chosen. Please note that during your course, you will have the opportunity to join companies specializing in this specific field during your internships.
What is the cost of such studies?
Training in the sports profession, it means giving yourself every chance to succeed in this sector. Before’join a sports business school, it is advisable to find out in advance about the cost of studies. According to the latest reports, tuition fees are around 7,000 to 9,000 euros per year. They vary from one school to another, depending on the level of studies and the type of training, continuing or in-service. alternation.
As a reference, by integrating ESG Sport, the deposit to be paid when registering in the 1st, 3rd and 4th year is €800. The total annual amount, including down payment, varies from €7,500 to €7,850, depending on the method (the number of payments) for the first year. In the 3rd year, it ranges from €8,100 to €8,450. The budget to be planned is between €8,400 and €8,750 in the 4th year. These tuition fees concern students in zone 1, having their main domicile and tax residence in a member state of the EEA, or who are nationals of one.
For zone 2 students, the annual tuition fees are roughly similar, give or take a few euros. The difference lies in the amount of the deposit, which is €2,500 for the three methods.
