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Les métiers du design et du graphisme : l'art de séduire les regards

Mastering the Art of Attention-Grabbing: A Deep Dive into Graphic and Design Professions

Facilitating the understanding of a message, visual communication is today widely used by companies to reach their target. This increases career opportunities for people who have completed training in design and graphics. Discover the different careers possible in these fields which combine creativity and technical skills.

What training should you choose to move towards careers in design and graphics?

Nothing better than the training provided by higher art and design schools to prepare for careers in design and graphics. However, these establishments are very selective. To optimize your chances of being admitted, bet on LISAA’s applied arts and design prep. The Institut Supérieur des Arts Appliqués is a French school that has existed since 1986. Specializing in applied arts (graphic design, architecture, fashion, 2D/3D animation and video games), it now has 7 campuses in France.

Its preparatory class is accessible with the baccalaureate level. Over the course of a year, you will acquire the basics common to all applied arts sectors. At the end of this preparation, you will be able to apply for competitions at other art and design schools or directly enter a 2nd year of bachelor’s degree at LISAA.

What training should you choose to move towards careers in design and graphics?

Jobs related to design and graphics

There are a number of opportunities in the design and graphics. Here are several particularly interesting professions.

Graphic designer

The graphic designer formats visual elements, whether they are texts, images or even pictograms, in order to create a striking and original message. He receives an average gross salary of 37,600 euros per year.

Web designer

The web designer is responsible for giving a visual identity to a site by creating graphic elements such as banners, illustrations, animations, etc. The most experienced can receive up to 42,000 euros in gross salary per year.

UX designer

The job of UX designer consists of designing user interfaces that make online navigation easier and more intuitive. The annual gross remuneration of profiles with less than 3 years of experience varies between 30,000 and 45,000 euros.

UI designer

The role of the UI designer is to guarantee an excellent user experience for consumers of products or services offered online by a brand. His average annual salary is identical to that of the UX designer.

Artistic director

The artistic director is involved in the design as well as the production and monitoring of communication projects relating to the marketing of the company for which he works. Depending on his seniority, his salary varies between 31,000 and 52,000 euros per year.

Illustrator

The main mission of the illustrator is to translate an idea into images. He earns on average 25,325 euros per year, practically the same annual salary as a junior profile working in a luxury business.

Video game designer

The video game designer translates a written scenario into a virtual game. He creates characters as well as scenes, situations and settings. The gross annual salary is between 25,000 and 33,000 euros for junior profiles and can go up to 50,000 euros for the most experienced.

Brand designer

The role of the brand designer is to ensure the notoriety of a brand by creating a visual identity corresponding to its products or services as well as its values. The gross annual remuneration of this expert is around 55,000 euros.

Brand designer

Model maker

Working in the written press, online press or publishing, the layout designer is responsible for laying out all kinds of documents. The annual gross salary ranges from 24,000 to 42,000 euros depending on experience.

Infographic designer

The computer graphics designer creates 2D or 3D images for a website or communication media in paper format. This professional receives a gross annual salary of between 22,000 and 32,000 euros.

Video director and editor

The video director creates films, reports, clips, television shows, etc. and supervises their achievement. He works with an editor, responsible for assembling the filmed shots. These professionals receive an average annual gross salary of 30,000 and 23,400 euros respectively.

Product designer

The product designer designs the appearance of a product (shape, size, material, color, etc.) as well as that of its packaging. His gross annual remuneration amounts on average to 50,600 euros.

Design and graphics: what prospects for the future?

The recruitment of professionals in design and graphics is not likely to slow down in the coming years. Indeed, they have become essential for companies wishing to improve their image, increase their sales, guarantee customer satisfaction and build loyalty, etc. These are inclined to offer increasingly attractive remuneration to attract the best talents. A job in design and graphics is therefore definitely a good career choice.