More than just a salesperson, the sales advisor is both a prospector and a sales facilitator. The objective is to highlight a service, a product, an entire catalog or even a brand. In all cases, the professional must be a pleasant interlocutor and a remarkable negotiator. These different qualities can nevertheless be improved through a training dedicated to commercial consulting.
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ToggleWhat is a sales advisor?
Given the competitive aspect of the sector, it is now recommended to prepare at least a BTS to become a sales advisor. You also need training that will allow you to stand out in the long term, such as BTS MCO by Maestris. This program allows you to master sales methods and anticipate the management of sales teams. This promotes your professional development.
Basically, a sales consultant is a sales specialist. He therefore participates in the sales force of a company. That said, the salesperson can put his skills at the service of a wide variety of structures, from banks to industrialists. New technologies have also made it possible to diversify the tools available to sales advisors (email, chat, videoconferences, social networks, etc.).
The sales advisor establishes the first contact until the conversion of prospects. Depending on the context, this can be done online or face-to-face. The professional will then participate in maintaining the company’s relationship with its customers and in the animation of its community (on the web and offline). Therefore, interpersonal skills are crucial to succeed in this profession. It is equally important to master the art of negotiation.

What BTS to become a sales advisor?
From BTS to become a sales advisor, Maestris stands out with his senior technician certificate in MCO (Operational Commercial Management). This diploma is accessible to new high school graduates (initial training) and employees (continuing professional training). In addition to the profession of commercial advisor, it allows you to exercise a multitude of other professions such as:
- Sales facilitator;
- Commercial Counsellor ;
- Account Manager ;
- Assistant Department Head;
- Charge to welcome ;
- Telemarketer ;
- Telephone advisor;
- Product manager ;
- Responsible for commercial administration…
Over time, you will be able to occupy positions of responsibility as Sales Manager, Sales Agency Head, Sales Administrator, Store Director, Department Manager, Marketing Manager, Logistics Manager, Sales Manager, Customer Manager, Site Manager, Sector Manager, Market Manager, etc. If you are considering resume your studies, the BTS will allow you to prepare, among other things:
- A Bachelor in Digital Communication Marketing (Bac+3 or RNCP level II title);
- A Bachelor in Event Project Manager (Bac+3 or RNCP level II title);
- A Master Manager of marketing communication strategies (Bac+5 or RNCP level I title).
In all cases, you must meet the essential qualities to become a salesperson before launching into the sector (relational ease, empathy, emotional intelligence, ability to persuade, etc.).

What is the salary of a sales advisor?
You can receive between 1,500 and 2,000 euros gross per month, after your BTS to become a sales advisor. If you join the insurance sector, the median salary ranges from 2,000 to 2,500 euros per month. You will also benefit from various benefits in kind. Over the years, you will be able to earn more than 30,000 euros per year.
If you join a large group, you will receive between 1,800 and 2,000 euros gross per month upon hiring. You will therefore earn 23,400 to 26,000 euros per year, over thirteen months. In the field of insurance, this salary will be supplemented by an uncapped variable bonus and various benefits offered by the insurer. In addition, players in the sector tend to increase salary after two years of experience.
After five years, you can hope to earn around 28,000 euros per year, or around 2,335 euros gross per month. This progression allows you to obtain 32,000 euros gross per year after around fifteen years of career. Depending on your qualities and experience, you can receive up to 50,000 euros per year, without any bonuses. Finally, the BtoB advisors can far exceed this amount. However, you must prove yourself as a commercial advisor before dealing with this type of clientele, especially in the bancassurance sector.